Mäele (pronounced: Máel) is french, meaning having high goals and ideals, desiring the finer things in life. A true Mäele is friendly, likeable and very artistic. Our main inspiration comes from Paris, France. 

After three years of preparation behind the scenes, Mäele finally launched its first collection in November 2019. The founder of the brand is Eirín Kristiansen, also known as a Scandinavian content creator and bestselling author of several Career and Self-Improvement books. The brand is true to Eiríns personal style.

"Mäele is all about what I like and love, not about what’s trending. I’ve always had an eye for details and I think that's what make the outfit. Even the most simple pieces will stand out with the right elements.

When I wake up in the morning I dress depending on my mood. Some days I feel bold and cool, other days I feel classy and elegant. And that's what Mäele is all about; being true to how you feel, who you are - and dress like it. I've always been inspired by Parisians when it comes to style and fashion. Most importantly, how they so effortlessly pull off any outfit with a tone of confidence. It's all about finding the right balance between looking dressed up and laid-back, and my inspiration for Paris is (and always will be) a part of Mäele's DNA.

My wish is to make every Mäele girl feel comfortable and good about herself as soon as she becomes a part of our world. The secret behind great style is to feel good in what you wear. Clothes aren't going to change the world, the women who wear them will. And we might as well look très chic while doing it!"

Xx Eirín